GRACO iMONITOR
Launched 2006
ID . Protoyping
This product defined a new DL for Graco. The goal was to create an approachable product that could seamlessly live in both parent and children's spaces. Due to it's timeless design it's still a top seller on the market today. Final design representing ID and material intent prior to tooling release shown above. Branding scale and placement required by the client.
3D design sketches of various concepts to heighten the impact of the "first all digital baby monitor" product positioning
Images above of the shipping product. ID surfaces and details were maintained however materials and tooling intent was overlooked for cost reasons. The design is now over 10 years old and remains a top seller for Graco with several product spin offs and multiple Skus. Still sold on Amazon today and has over 4 stars.