Motorola

2008 - 2015

Industrial Design . Creative Direction  .  Strategy  .  CMF  .  Execution  .  Storytelling  .  Partner Collaboration

Moto 360 Women’s Collection

Industrial Design Lead + Launch spokes person

Moto X Naturals Collection

Industrial Design + CMF Lead

Moto X Moto Maker Gen 1 + 2

As Industrial Design Lead, developed the product strategy, storyboards, and oversaw the entire process from concept to launch, including directing the online personalization tool, design implementation and marketing.